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Leveraging a Pop-up Community as an Integrated Research Platform
Read our latest “Sound Off” case study to learn how Ipsos can partner with you to leverage pop-up communities as a unifying link to various online and offline research components, leading to truly integrated insights.
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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
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Game-Changing Insights into New Technology Used for Our Health and Wellbeing
Ipsos Healthcare and HoneyB Health Partner to Explore How Patients and Practitioners Use Connected Health Technologies
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Rethinking Concepts: A Framework for Qualifying Apps, Digital Services, and Other Experiential Innovations
At Ipsos, we have developed a framework to qualify the full spectrum of experience-based innovations, including apps, digital services and other experiential innovations.
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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.