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Spinning Sponsorship Gold
Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?
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Americans Cast "Unhealthy" Attitude Toward Gambling Addiction
Survey Reveals Americans Divided On Whether Gambling Addiction Is Disease Or Moral Weakness
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New Study Shows America's Business Elite Are Voracious Consumers Of All Forms Of Media
Business Leaders Seek Quality Information From Both New And Traditional Forms Of Media
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