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Customer Experience and Behavioral Science — A Moment of Truth
Behavioral science experimentation has become increasingly widespread over the past few years, but there still exists a void between academia and industry. Is your business leveraging these advanced insights?
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To Launch or Not to Launch New Draw Games
Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?
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How social media can help curb loneliness
Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.
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Younger Americans interpret “natural” food labels differently
Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
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Unlocking the Value of Reputation
The definitive link between corporate reputation and better business efficiency.
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Most Believe Consumers Should Be Able to Access Content on The Internet
Nine in Ten Americans Believe That Consumers Should Be Able to Freely and Quickly Access Their Preferred Content on The Internet. For Another Three Quarters, Equal Access to the Internet is Seen to be a Right
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Americans' Experience with the Health Care System in 2018
Ipsos survey conducted on behalf of Consumers for Quality Care
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Ipsos clients triumph at ARF David Ogilvy Awards
Budweiser and MetLife take home prizes at annual advertising research awards
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The Ipsos Affluent Intelligence 2018 Outlook: Affluents in the Age of Polarity
Affluent American Consumers Feel Good About Their Finances—and Conflicted About The Future Of America