Mackey Appointed to Lead Ipsos UX Business, One of the Largest UX Groups in North America
New York, NY — Ipsos, the world-leading research and insights organization, recently hired Peter Mackey as Executive Vice President and Head of Ipsos’ User Experience (UX) and Human Factors (HF) practice. The company has named Mr. Mackey to this position, effective immediately, as part of its total commitment to understanding the depth and breadth of the human experience, and using that knowledge to bring actionable truths to clients.
The role that User Experience plays in product and service design cannot be overstated, and Peter Mackey’s wide-ranging experience and innovative mindset provide a great fit with Ipsos’ dedication to delivering information and analysis that makes our complex world easier and faster to navigate, and to inspiring our clients to make smarter decisions.
With more than 70 User Experience (UX), Human Factors (HF) and Human Machine Interface (HMI) experts, Peter Mackey will lead one of the largest and most experienced human-centered research and design groups in North America. The team’s ability to effectively align user experiences with user expectations ensures that their clients are at the cutting-edge of creating intuitive and memorable products and services in categories as varied as medical, automotive, financial services, technology, travel/hospitality and consumer goods.
Pierre Le Manh, CEO North America of Ipsos, said, “We are thrilled to have Peter on the team. UX is an important area of expertise for Ipsos, strengthened by our recent acquisition of several divisions of GfK. We are experiencing strong growth in this area, fueled by the recognition in all sectors of the economy that design is an essential component of the total brand experience, and products success. Peter’s expertise, creativity and experience will ensure we continue to attract the best professionals and deliver best-in-class servicing to help our clients design for the future.”
Peter Mackey, Executive Vice President and Head of User Experience and Human Factors in North America, described how technology trends have yielded extraordinary opportunities to revolutionize the user experience:
“It’s an exciting time to be a User Experience or Human Factors specialist. The emerging trends of ethical design, AI influenced design, along with the ever-increasing importance of privacy and security, means that, now more than ever, user needs must be at the center of any product or service. With our broad portfolio of user-centered methodologies, and our deep understanding of and history in User Experience, Ipsos is committed to being the best possible UX partner to our clients.”
Peter brings over 20 years of experience in research and advertising, later focusing on branding, communications, and user experience research. He holds a BA in Political Economics from the University of California, Berkeley.
For more information on this news release, please contact:
Elen Alexov
Marketing Operations Director, North America
Ipsos
+1 778 373-5136
[email protected]
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,749.5 million in 2018.
