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Ipsos Launches LIFE Path to Understand Consumer Dynamics along the Path to Purchase
New York, NY – Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their journey. LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research – so marketers can assess which touchpoints are most influential in generating sales.
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Ipsos/Diane Rehm Show Study of Millennials
Washington, DC- The findings for the Ipsos poll on Millennial Voting with Diane Rehm Show were released today.
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Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
40th Annual Survey of Affluents Also Reveals Rising Interest in Social, Mobile and Ambient
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Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.
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Ipsos Launches Sense*Suite to Guide Early Stage Product Development
Ipsos ProductQuest Expands Offer with Holistic R&D Solutions
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Ipsos Advances Use of Behavioral Economics in Business
Think Tank with Yale School of Management and Key Corporate Partners to Develop New Applications for Behavioral Economics in Consumer Marketing
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Ipsos Expands Behavioral Science Practice with New Hires
Namika Sagara and Colin Strong Bolster Ipsos’ Commitment to Advancing This Exciting Field of Market Research.