The State of Happiness in a COVID World

New York, NY, October 7, 2020 — Six in ten adults across 27 countries (63%) are happy, according to the latest Ipsos survey on global happiness. Despite the COVID-19 pandemic, the prevalence of happiness at an aggregate level is nearly unchanged from last year. However, year-over-year, the incidence of happiness shows significant shifts in many countries: it has declined by eight points or more in Peru, Chile, Mexico, India, the United States, Australia, Canada, and Spain, while it has increased by more than eight percentage points in China, Russia, Malaysia, and Argentina.

The happiest countries surveyed, i.e., those where more than three out of four adults report being very or rather happy are China, the Netherlands, Saudi Arabia, Canada, France, Australia, Great Britain, and Sweden. Those where fewer than one in two adults say they are happy are Peru, Chile, Spain, Argentina, Hungary, and Mexico.

Among 29 potential sources of happiness measured, people across the world are most likely to derive “the greatest happiness” from:

• My health/physical well-being (cited by 55% globally)
• My relationship with their partner/spouse (49%)
• My children (49%)
• Feeling my life has meaning (48%)
• My living conditions (45%)

In comparison to the pre-pandemic survey conducted last year, the sources of happiness that have most gained in importance globally pertain to relationships, health, and safety. On the other hand, time and money have ceded some ground as drivers of happiness.

 

Changes in Happiness Levels

Globally, happiness is as common this year as it was last year, dipping by just one percentage point from 64% to 63%. However, it has increased by five points or more in six countries, namely China, Russia, Malaysia, and Argentina, while it has decreased by five points or more in 12 countries, most of all Peru, Chile, Mexico, and India.

The happiness leader in 2020 is China, where 93% say they are happy (up 11 points from last year and moving from third place), followed by the Netherlands (newly added this year) with 87%, and Saudi Arabia with 80% (up two points).

Canada and Australia, last year’s leaders in happiness, register a notable drop this year: Canada with 78% (down eight points) drops to fourth place in a tie with France (down two points) and Australia with 77% (down nine points) falls to sixth place.

The survey shows declining levels of happiness in Peru (down 26 points from last year to 32%), Chile (down 15 points to 35%) and Mexico (down 13 points to 46%). Happiness is now less common in Peru, Chile and Spain (38% down eight points) than it is in Argentina (43%, up by nine points), which ranked last in 2019.

Across all 27 countries, 11% of those surveyed say they are very happy and 52% say they are rather happy, while 31% say they are not very happy and 6% say they are not happy at all. In the U.S., 12% report being very happy, 58% rather happy, 25% not very happy and 6% not happy at all.

Countries with the highest incidence of adults who consider themselves very happy are Saudi Arabia (30%), India (22%), and the Netherlands (20%). Those with the highest share of adults saying they are not happy at all are Spain (13%), Chile and Argentina (both 12%), and Hungary (11%).

Over the course of the past decade, the incidence of happiness has decreased sharply. Between 2011 and 2020, the percentage of those saying they are happy has fallen by 14 points globally. It is down by five points or more in 17 out of 23 countries surveyed both years. Mexico, Turkey, South Africa, Argentina, Spain, and India show drops of more than 20 points. The only country showing a significant increase since 2011 is China (+15 points).

 

Sources of Happiness in the COVID Era

Among 29 potential sources of happiness, people across the world are most likely to say they derive “the greatest happiness” from:

• My health/physical well-being (cited by 55%)
• My relationship with their partner/spouse (49%)
• My children (49%)
• Feeling my life has meaning (48%)
• My living conditions (45%)
• My personal safety and security (45%)
• Feeling in control of my life (43%)
• Having a meaningful job/employment (43%)
• Satisfaction with the direction their life is going (40%)
• Having more money (40%)

 

Compared with last year, the sources of happiness that have most gained in importance globally pertain to relationships, health, and safety.

Year-over-year, many of the items measured show a significant increase in the percentage of people globally who derive at least some happiness from them. Those with the largest upticks are:

• Being forgiven for something I did (+5 points)
• Forgiving someone for something they did (+4)
• My personal safety and security (+4)
• My health/physical well-being (+4)
• Finding someone to be with (+4)

None of the items show a jump of more than two points in the percentage of people who derive the greatest happiness from them. However, two items show a drop of three points:

• My personal financial situation
• The amount of free time I have

In addition, one item shows a drop of three points as a source of either some or the greatest happiness:

• New political leadership in my country

Universal vs. Culture-Specific Drivers of Happiness

The survey shows that the top sources of happiness tend to be universal. In 14 of the 27 countries surveyed, each one of the top five sources of happiness, i.e., those that people most frequently say gives them the “greatest happiness,” is among the top 10 sources at the global level. These countries include Brazil, Canada, Chile, China, India, Italy, Mexico, the Netherlands, Peru, Poland, South Africa, Spain, Sweden, and the United States.

However, in each of the other countries, at least one of the top five drivers of happiness is not found in the global top 10. Sources of happiness that are particularly important in just one or a handful of countries are:

• My personal financial situation (France, Hungary, Russia, South Korea)
• My friends (Australia, Belgium, Great Britain)
• My hobbies/interests (Japan)
• Finding someone to be with (Russia, Germany and Japan)
• The wellbeing of my country (Argentina)
• The amount of free time I have (Japan)
• Being recognized as a successful person (Turkey)
• The state of the economy (South Korea)
• My spiritual or religious well-being (Malaysia and Saudi Arabia)

About the Study

These are the findings of a 27-country Ipsos survey conducted July 24 - August 7, 2020 among 19,516 adults aged 18-74 in the United States, Canada, Malaysia, South Africa, and Turkey and 16-74 in 22 other countries, via Ipsos’s Global Advisor online survey platform.

Each country’s sample consists of 1000+ individuals in Australia, Belgium, Brazil, Canada, China (mainland), France, Germany, Great Britain, Italy, Japan, Spain, and the United States, and 500+ individuals in Argentina, Chile, Hungary, India, Malaysia, Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, and Turkey.

The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the United States can be taken as representative of these countries’ general adult population under the age of 75.

The samples in Brazil, Chile, China (mainland), India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa, and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of their population.

Prior fieldwork waves were also conducted on Ipsos’s Global Advisor online survey platform. The June 2019 wave was conducted May 24 - June 7, 2019 among 20,327 adults in 28 countries. The February 2018 wave was conducted January 26 - February 9, 2018 among 19,428 adults in 27 countries. The March 2017 wave was conducted February 17 - March 3, 2017 among 18,523 adults in 26 countries. The May 2013 wave was conducted May 7 - 21, 2013 among 18,513 adults in 25 countries. The December 2011 wave was conducted December 6 - 19, 2011 among 21,245 adults in 24 countries.

The data is weighted so that each market’s sample composition best reflects the demographic profile of the adult population according to the most recent census data.

Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of don't knows or not stated responses.

The precision of Ipsos online polls are calculated using a credibility interval with a poll of N=1,000 accurate to +/- 3.5 percentage points and a poll of N=of 500 accurate to +/- 4.8 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.

The publication of these findings abides by local rules and regulations.

 

For more information on this news release, please contact:

Nicolas Boyon

Senior Vice President, U.S., Public Affairs

+1 646 309 4879
[email protected]

Kate Silverstein

Media Relations Specialist, U.S., Public Affairs

+1 718 755 8829

[email protected]

 

About Ipsos

Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

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