TMRE 2024

For more than 20 years, thousands of the world’s smartest, most innovative consumer insights leaders and visionary thinkers have come together annually at TMREThe Market Research Event to identify emerging trends, share expertise and grow their networks at this business-critical forum for what’s new, next and critical to your business. TMRE is more than just a conference; it's a transformative three-day experience where seasoned and emerging insights leaders gather to hone their skillsets, broaden their networks, and spark inspiration.

This year, Ipsos’ Jesse Itzkowitz will join a panel discussion exploring The Whys that lead you to the Now Whats: Leveraging Behavioral Science for Agile Insights [Dec 3 | 11:45am | Track 3].

The panelists will focus on how using behavioral science can provide deeper and more efficient insights into customer and shopper behavior. A science-based approach allows you to understand not just what consumers do, but why they do it, offering quicker, more relevant insights and enabling more effective strategies. This approach to market research can lead to significant improvements in your marketing efforts and business outcomes. Hear how the panelists leveraged this process and their ROI.

We look forward to seeing you at TMRE.

Speakers :

  • Jesse Itzkowitz, Chief Behavioral Scientist

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