Inflation

In five infographics, we dive deeper into the impact the invasion is having on everything from consumer confidence to concerns about another world conflict.

Inflation remains the top global concern for the 11th month in a row with 15 countries choosing it as their number one worry.

Worry about Covid up in Asia, inflation concern remains high, and an increase in those who think their country is headed in the right direction.

Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

In five infographics, we look at the impact inflation, a pandemic and war are having on the psyche of people around the globe.

Inflation remains a top concern for the tenth month in a row, however, remains steady and unchanged from last month.

Have we reached peak inflation? Although still the top concern, worry about inflation falls for the first time in two and a half years.

44% plan to modify or push back major purchases this year

Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.