Pricing


Whatever the item, people don’t want to pay surge pricing for it

However, younger Americans are more willing to pay surge pricing than the general population, according to new data from the Ipsos Consumer Tracker
Consumer Behavior Publication

Innovation in Inflationary Times

In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.
Ipsos Update Publication

Ipsos Update - October 2019

This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.