Society

There is is a big jump in people thinking that white collar, blue collar, and their own job prospects will get better thanks to AI, according to the latest round of the Ipsos Consumer Tracker.

Revisit our foresight webinar exploring new avoidance, generational gaps in new consumption, fears about misinformation, and more.

Ipsos triumphed alongside its clients at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards.

Join us to learn how our user and advertising experience ensures your brand meets audiences where they are.

Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising.

We know 75% of Americans believe the world today is changing too fast. We know that just a quarter of them are optimistic about the world over the next 12 months. And we know much more about what they value, where they spend, and who they trust, thanks to the tenth-annual Ipsos Global Trends report.

Revisit our on demand webinar to hear more about how Americans watch and consume sports.

The September Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. About three in five Americans believe the country is headed off on the wrong track.

Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.