Society

Despite the emergence of digital payment methods, adults continue to show preference toward gifting or receiving cash, gift cards, or physical gifts to and from family members and friends.

TikTok and Ipsos release a new report featuring research data and case studies to demonstrate how livestream gifting is redefining creator-viewer relationships, the entertainment landscape and the creator economy at large.

The 2026 World's Best Cities Report uses Ipsos data to reveal the 100 cities with the best reputations around the world

This is supported by opinions surrounding financial goal setting and saving money revealed in a survey of Americans age 25 or older with an annual household income under $100,000.

Your customers ask AI for shopping advice. Is your brand optimized to be recommended?

The November Reuters/Ipsos Core Political survey finds the economy is the most important problem facing the country, up six points from last month, and knocking political extremism out of the top concern. Three in five say the country is headed off on the wrong track, unchanged from last month. President Donald Trump’s approval rating has fallen to 38%, the lowest level of his second term.

A new global study from Snapchat and Publicis, conducted by Ipsos, explores the evolving creator mindset - revealing what creators expect from brands, platforms, and followers alike.

Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into the wealthiest consumers and company leaders

Ipsos’ Janelle James will host a discussion designed to help you avoid marketing missteps.