Turning Browsers into Buyers: Unlock the potential of retail sales associates

It’s no secret that brands are increasingly focused on delivering an omnichannel experience, both online and offline. And while delivering a seamless customer experience across all touchpoints is still mission critical, getting it right in-store remains a key differentiator for brand success. 

In an increasingly competitive marketplace, retailers want to “inspect what they expect” in terms of delivering on the brand promise. The role of the store associate has become even more important in the post-COVID retail world. The sales associate is the single most impactful element of the overall customer journey, far greater than table stakes such as store inventory, cleanliness, or organization. Retailers who fail to invest in their frontline employees do so at great risk. 

Revisit our recorded webinar to hear insights into the current expectations of sales associates as well as keys to unlocking their potential, including:

• Focus on Training: Ensuring retail associates are trained on the culture, the store organization, and the merchandise and can assist customers at the level they expect
• Invest in Tech: Identifying the right technology solutions to ensure your channels accurately speak to one another and empower your entire staff to speak to consumer needs
• Measure twice, cut once: How to assess the ROI of training and technology investments, measured against store sales and similar financial metrics.