Ipsos Data Drops: How Americans feel about AI shopping agents

Gen Z is most on board with AI agents shopping on their behalf, but most Americans demand final authority over transactions and would restrict AI shopping agents to smaller purchases or preapproved brands.

03.24.26

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Ipsos Data Drops: How Americans feel about AI shopping agents

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Connect with real people for agile, authentic insight discovery

Quality and desire lead in reasons Americans will splurge on a purchase