The Trust Advantage: Why Expertise Wins

There's a massive trust gap in B2B sales right now, and it's your biggest opportunity. The latest LinkedIn survey of B2B buyers reveals that while 86% of buyers say seller expertise drives trust, only 45% describe the sellers they encounter as trustworthy.

Listen in as sales experts Erin Mathurin, Director, Head of Global Accounts NAMER at LinkedIn, and Ken Kluch, Director at Ipsos, share insights on how sellers are using Sales Navigator to identify high-intent buyers, deliver the credible insights buyers demand, and build trust that wins deals in an AI-dominated landscape.

In just 30 minutes, you'll learn:

• Why the traditional sales playbook is failing in an AI-first world (94% of buyers now use AI at every stage)
• The precise buying journey stage where sellers have maximum impact
• How professional personalization delivers 2x the trust of personal details
• How LinkedIn Sales Navigator is purpose-built to help your team bridge the trust gap, at scale

The Trust Advantage research insights provide practical ways to activate Sales Navigator to turn your team into the trusted experts buyers are searching for.

Missed our live session? Watch the on-demand recording here.

Speakers:

• Ken Kluch, Ipsos
• Dan Daly, LinkedIn
• Erin Mathurin, LinkedIn