UX360 Research Summit

Ipsos is delighted to be taking part in this year’s UX360 Research Summit, an event focused on a timely and increasingly important topic as many industries grapple with saturated markets and user churn. Implementing successful UX strategies have proven to deliver ROI for businesses. UX360 will showcase the latest UX and design research - from planning and conducting, to analysis and the implementation of UX insights.

Don’t miss out on hearing Ipsos’ Yana Beranek discuss Designing for the Metaverse: UX research insights for new immersive experiences [Feb 15]. Her presentation will highlight proprietary research exploring what users want and need, and outline the six design principles brands need to apply when creating immersive experiences in the Metaverse, and will be followed by a moderated Q+A with Matt Hemeyer.

Yana will also join a panel discussion exploring The Future of UX Research [Feb 15]. Expect to hear more about:

• Keeping an eye on the future through experimentation
• Touching human lives on a deeper level: How can researchers create a greater social and cultural impact?
• How can we truly be inclusive and equitable?
• What role will new technologies play in conducting research?
• What role will Gen-Z and the gig economy play in UXR and what will hiring look like?

To join us, please visit the UX360 website for registration details. Be sure to also stop by our virtual booth!

Ipsos UX is a dedicated Service Line committed to helping our clients positively impact customer acquisition, retention, and engagement. Learn more about the Ipsos UX approach.

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