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Why advertising will still need human creative directors
As partner and executive creative director at the influential ad agency Mischief, Bianca Guimaraes keeps a close eye on the future. She thinks AI has its uses — but it could also put a premium on human ingenuity.
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Why understanding and empathy inspire better ads
Marketers need to make ads that people can relate to — but they also need to get their attention in the first place. Ipsos’ Rachel Rodgers explains how empathetic advertising can strike that balance.
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Future Jobs to Be Done
People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.
Brand
How do you create a brand that evolves and wins with changing context?
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What the Future: Shopping
Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.
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Most Americans feel fake news will be a big problem in the 2024 Presidential election
Meanwhile, just one in four Americans say they are following news around the 2024 election very closely
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QSR Evolution Conference
Ipsos is delighted to be a sponsor of this year’s QSR Evolution Conference – the only event that focuses solely on the needs of quick-service restaurant operators.
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Corporate Researchers Conference 2024
Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference.
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The impact of Trump’s guilty verdict
Below are five charts on how indicators like presidential approval and betting odds have (or haven’t) changed post-conviction
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Explore your consumer’s universe with artificial intelligence
InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.