ANA’s Excellence in Data Analytics

Ipsos is delighted to be taking part in ANA’s Data Excellence Practice’s inaugural Excellence in Data Analytics Members Conference in Cleveland. Data practitioners and marketers will Rock & Roll on all that is relevant to data analytics including post cookie solutions, increased value of zero and first party data, leveraging third party data, as well as attribution methods, CDP usage and best practices. Complimentary access to all the musical arts and cultural history the Rock & Roll Hall of Fame has to offer also awaits attendees after the event.

Join Ipsos MMA's Brian Lange to hear about using marketing analytics to change hearts and minds at Wolverine Worldwide (11:30am]. Brian will be joined by Wolverine Worldwide’s Lance Hayes, Director of eCommerce Media Strategy, to discuss the powerful insights developed through a unified and integrated approach to marketing measurement to accelerate the strategic reshaping of the strategic role and impact of marketing investment. Their discussion will illustrate how this evolution is impacting today, tomorrow, and into the future for key brands within the Wolverine Worldwide portfolio.

Click here to register.