Washington Post – Ipsos Fall 2024 Survey of Black Americans
Washington DC, September 09, 2024--A majority of Black Americans (59%) say it is a good time to be a Black person in America, up from nearly half (52%) in April of this year, before Vice President Kamala Harris became the Democratic nominee. Now, twice as many Black Americans say it is a good time to be a Black person in America compared to early in 2020 during the last year of former President Donald Trump’s presidency (59% in September 2024 vs. 30% in January 2020).
Four in five Black registered voters (82%) report that they will probably or definitely vote for Kamala Harris and Tim Walz, Governor of Minnesota, with over two-thirds saying "definitely". This is a significant improvement over President Joe Biden's performance in April of this year when just under half of Black registered voters reported they would "definitely" vote for him.
Almost three-quarters of Black Americans report having a favorable impression of Kamala Harris, up from 59% in April of this year. Tim Walz also receives generally favorable marks with 52% reporting a favorable impression. Views of Donald Trump remain mostly unfavorable, remaining statistically unchanged from earlier this year.
More than half of Black Americans say they would be enthusiastic if Kamala Harris won the presidential election, with an additional quarter reporting they would be satisfied, but not enthusiastic. Three in five report they would be upset if Donald Trump won the election.
A majority of Black Americans report that they believe if elected, Kamala Harris' policies would help Black people. When the same question is asked about President Joe Biden's policies, just under half say that those policies helped them, which is a 10-percentage point increase since April of this year. Two-thirds of Black Americans believe that if Trump were re-elected, his policies would hurt Black people.
About this Study
This poll was jointly sponsored and funded by The Washington Post and Ipsos. The poll includes a random sample of 1,083 non-Hispanic Black adults in the United States. Interviews were conducted in English and Spanish.
The questionnaire was administered with the exact questions in the exact order as they appear in this document. Demographic questions are not shown. If a question was asked of a reduced base of the sample, a parenthetical preceding the question identifies the group asked. Phrases surrounded by parentheticals within questions indicate clauses that were randomly rotated for respondents.
Ipsos conducted sampling, interviewing and tabulation for the survey using the KnowledgePanel, a representative panel of adults age 18 and over living in the United States. KnowledgePanel members are recruited through probability sampling methods using address-based sampling. Panel members who do not have internet access are provided with a tablet and internet service.
This survey uses statistical weighting procedures to account for deviations in the survey sample from known population characteristics, which helps correct for differential survey participation and random variation in samples. The was weighted to match the makeup of the respective population demographics by sex, age, education, region, metropolitan status, household income, and 2020 presidential vote choice. The demographic benchmarks came from the Census Bureau’s 2022 American Community Survey while benchmarks for metropolitan status were from the Census Bureau’s March 2023 Supplement of the Current Population Survey. Turnout benchmarks were from the U.S. Elections Project and vote choice benchmarks from an average of post-election estimates from the NEP exit poll, AP VoteCast, Pew validated voter survey and Catalist.
The margin of sampling error for the full sample of non-Hispanic Black adults is plus or minus 3.2 percentage points. All error margins have been adjusted to account for the survey’s design effect, which is 1.1 for the overall results. For results based on other subgroups, the margin of sampling error may be higher. Note that sampling error is only one of many potential sources of error in this or any other public opinion poll.
For more information on this news release, please contact:
Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
[email protected]
About Ipsos
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:
