Optimizing Audio for Use in MMM

Despite its reach, engagement, and proven ROI, digital audio is one of the most underutilized channels in media planning. This is because it is often excluded or underrepresented in Media Mix Models (MMM) due to inconsistent, incomplete data. Join us on November 18 for IAB’s virtual workshop, Optimizing Audio for use in MMM, designed to build on prior IAB initiatives to improve audio visibility and performance in MMM.

In this workshop, participants will learn about the specific data points and methods that matter most in improving audio’s visibility, learn techniques to enhance connectivity with ad servers to the data sets being ingested into your MMM, how to utilize VAST for digital audio to improve measurability, and review specific examples of improved visibility and performance of audio data through use of these techniques.

This workshop is designed for professionals in: Ad Operations, Business Operations, Marketing & Brand, Investment, Media Buying/Planning, and Measurement & Analytics.

To join us, simply click here.

Speakers:

• Robert Cardarelli, EVP of Analytics, Ipsos MMA
• John Taubeneck, Senior Manager, Attribution Partnerships, SiriusXM Media
• Jason Adamski, Director of Media Center, IAB
• Ben Griffiths, Director of Professional Development, IAB
• Matthew Renne, VP, Professional Development, IAB