What a game! While the Eagles may have been the winners on field, off field the big winner was Tide with their ecosystem of ads that permeated the entire Super Bowl. In the end, the Clydesdale/Mr Clean commercial took the number 1 spot with just :15 of media. It was brilliantly done with snippets of some of the best-in-class creative we have seen in past years.
Download our paper to learn more about how Ipsos measured and ranked all the ads.
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