What a game! While the Eagles may have been the winners on field, off field the big winner was Tide with their ecosystem of ads that permeated the entire Super Bowl. In the end, the Clydesdale/Mr Clean commercial took the number 1 spot with just :15 of media. It was brilliantly done with snippets of some of the best-in-class creative we have seen in past years.
Download our paper to learn more about how Ipsos measured and ranked all the ads.
Click here to view the related press release.
[EVENT] SHEconomy Summit: Power & Influence
Ipsos is proud to host an exclusive Summit featuring visionaries, entrepreneurs, innovative game-changers and influencers, who boldly challenge and disrupt the rules of the game as we know it. Together with top leaders from Ipsos, Microsoft, Google, Facebook and United Influencers, we will explore, challenge and discuss how power and influence are changing hands in today’s world.
[WEBINAR] Affluent Americans in the Drivers’ Seat
Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
[EVENT] Connecting with Business Influencers: Breakfast
October 02 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.