How Tide Cleaned Up at the Super Bowl

One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.

How Tide Cleaned Up at the Super Bowl

The author(s)

  • Pedr Howard SVP, Head of Early Stage Research, Ipsos Connect
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What a game! While the Eagles may have been the winners on field, off field the big winner was Tide with their ecosystem of ads that permeated the entire Super Bowl. In the end, the Clydesdale/Mr Clean commercial took the number 1 spot with just :15 of media. It was brilliantly done with snippets of some of the best-in-class creative we have seen in past years.

Download our paper to learn more about how Ipsos measured and ranked all the ads.

Click here to view the related press release.

The author(s)

  • Pedr Howard SVP, Head of Early Stage Research, Ipsos Connect

Media & Brand Communication