How Tide Cleaned Up at the Super Bowl

One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.

The author(s)

  • Pedr Howard Senior Vice President, US, Creative Excellence
Get in touch

What a game! While the Eagles may have been the winners on field, off field the big winner was Tide with their ecosystem of ads that permeated the entire Super Bowl. In the end, the Clydesdale/Mr Clean commercial took the number 1 spot with just :15 of media. It was brilliantly done with snippets of some of the best-in-class creative we have seen in past years.

Download our paper to learn more about how Ipsos measured and ranked all the ads.

Click here to view the related press release.

The author(s)

  • Pedr Howard Senior Vice President, US, Creative Excellence

Media & Brand Communication