New York, NY — Ipsos has announced two appointments to the senior leadership team at Ipsos Understanding UnLtd (Ipsos UU), the company’s qualitative research division. Heather Carruthers has been named President in the U.S. Additionally, Rob Hernandez has joined as Senior Vice President, CPG.
Prior to joining Ipsos, Heather served as Vice President of Clairol Hair Color at Coty. Before that, she held various leadership positions at Procter & Gamble. She succeeds April Jeffries, who has started a new role as President of Global Immersion and Ethnography at Ipsos UU.
Rob Hernandez joins Ipsos from GfK, where he held the role of Executive Vice President, Head of Market Dynamics. Prior to GfK, he held research positions at Firefly Millward Brown, Young & Rubicam, Sears and Leo Burnett. In his role as Senior Vice President of Ipsos UU, Hernandez will be responsible for running the account service organization for the CPG sector.
“Heather and Rob bring fresh expertise and perspectives to the Ipsos UU leadership team,” says Pierre Le Manh, Ipsos global deputy CEO, and Ipsos CEO for North America. “Qualitative research, through listening, observing, curating and advising, is absolutely central to our mission: to provide a total understanding of people, markets and societies.”
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Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.