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Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out
Washington, DC – When it comes to receiving or giving a gift, roughly six in ten (58%) Americans say that a personalized, hand-written note helps to make the gift stand out, according to a recent online survey conducted by Ipsos on behalf of Cramer- Krasselt. Just under half of those surveyed also believe that the quality of the presentation (45%) and the quality of gift wrapping (44%) is also a major factor in helping make a gift special, while two in five (38%) say the same about the ribbon used. The use of a gift tag (25%) and the quality of the box (23%) are seen as making gifts stand out by roughly a quarter of all respondents, and 20% feel that the use of a gift topper can help make a gift stand out whether giving or receiving something special.
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Six in Ten Americans Between the Ages of 45-60 Have Their Important Financial and Insurance Information Documented
Washington, DC – When it comes to documenting important financial account and insurance information, six in ten Americans between the ages of 45 – 60 say that they have done this (60%) – on par with other demographic groups included in the survey (LGBT 61%, African Americans 58%, Hispanics 56%). According to the recent online survey conducted by Ipsos on behalf of MassMutual, respondents are most likely to trust their spouse or significant other (58%) with access to this information in the event of an emergency, while about one in five (19%) prefer to trust their children with this information. Roughly one in ten have given access to this information to a brother or sister (9%), while very few say that they have a special friend (3%), a financial advisory (1%), or some other person (5%) who knows how to access that information in the event of an emergency. Another 5% say that they have not yet selected a person to share this information with.
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Reuters/Ipsos Poll (September 26): States of the Nation
Washington, DC- Hillary Clinton holds a small electoral college advantage going into tonight’s big fight, er, debate. However, her lead in several key states is slim and a rough performance tonight could open several paths to 270 for Donald Trump as many states remain tossups.
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90% of Ambassadors Indicate Their Home Country is Closely Following the US Presidential Election
Washington, DC- The Ipsos Poll conducted for The Hill & Washington Diplomat was released today. This reports explores responses from roughly 30 international ambassadors.
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Brands Don't Buy Brands — People Do
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
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Are Millennials so different from their elders in the workplace?
The eleventh edition of the Edenred-Ipsos barometer, conducted in 15 countries (including in the U.S.) among 14,400 employees, of whom 3,500 are under 30, shows that the behavior and expectations of younger employees have stayed fairly constant, contrary to popular belief.