Washington, DC — A quarter of Americans predict Taylor Swift will be the Super Bowl LII Halftime Show performer (25%), distantly followed by Rihanna (16%). However, opinions over who the best performer for the half time show are significantly more split with Swift (17%) narrowly passing Rihanna (15%). A plurality of non-Hispanic African Americans (37%) prefer Rihanna, followed by Drake (20%). While Taylor Swift leads among White Americans for the best performer, they’re far more split among the remaining artists, with U2 and Luke Bryan getting 11% each, closely followed by Rihanna, Pink, and Queen & Adam Lambert at 10% each. Hispanic Americans are more evenly split between Rihanna (20%) and Taylor Swift (19%).
About the Study
These are findings from an Ipsos poll conducted September 19-22, 2017. For the survey, a sample of roughly 1,163 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample included 833 respondents who identified as White Non-Hispanic, 86 respondents who identified as Hispanic, and 147 respondents who identified themselves as African American Non-Hispanic.
Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.3 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,163, DEFF=1.5, adjusted Confidence Interval=4.8).
The poll has a credibility interval of plus or minus 3.9 percentage points for White Non-Hispanic respondents, plus or minus 12.0 percentage points for Hispanic respondents, and plus or minus 9.2 percentage points for African American Non-Hispanic respondents.
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Senior Vice President, U.S.
Ipsos Public Affairs
Vice President, U.S.
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
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