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CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
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Digital Healthcare Navigation Faces Awareness and Accuracy Hurdles.
One in three healthcare provider directory users surveyed (33%) report they have encountered outdated or incorrect information.
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Traditional expectations around retirement may be weakening
Findings of an Ipsos poll conducted on behalf of Thrivent Financial
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Bridging the AI Divide: Insights to Activate
Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.
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The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.
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Strategic Partnership: Innovation, Inclusion & Insights
Listen in as our panelists discuss what’s fueling effective partnerships today, assess the role creators and media play, and explore how partnership can drive sustainable growth.
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More workers are back in the office, at least sometimes
The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker
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Latest U.S. opinion polls [2024/2025]
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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20 years after Hurricane Katrina, Americans want improvements to U.S. disaster preparedness
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
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Ipsos Core Political Survey: Presidential Approval Tracker August 2025
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country. The poll indicates that political extremism is the most frequently cited concern, followed by the economy and crime or corruption, though these are mentioned less often. Notably, immigration is no longer ranked among the top three issues. The survey also finds that public perception of the country's direction has remained stable, though it leans pessimistic. President Donald Trump’s approval rating holds strong among Republicans but has weakened among independents.