One in three still say corporate DEI stances make them more likely to purchase
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: The term DEI and the policies of diversity, equity and inclusion remain divisive. Brands are struggling to address (or not) the topics in both communications and policies
What we found: Since we last asked a year ago, support among shoppers remains split. Just as many (34%) say they are more likely to support brands with strong commitments to DEI. However, more now say they are much more likely. At the same time, slightly more also say they are less likely to support a brand with a commitment to DEI. But a plurality still say it has no impact on their support.
More insights from this wave of the Ipsos Consumer Tracker:
One in three Americans say Halloween is their favorite holiday
Investing seen as best way to build wealth, but homeownership is safest
Are Americans privacy nihilists?
More Americans think news orgs can take an unbiased stance
The Ipsos Vibe Check: Here's how Americans feel about the government this week
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
