Ipsos Data Drops: Why belonging is the new brand loyalty for financially squeezed consumers
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  • Ipsos Data Drops: Why belonging is the new brand loyalty for financially squeezed consumers
Ipsos Data Drops: Why belonging is the new brand loyalty for financially squeezed consumers

Ipsos Data Drops: Why belonging is the new brand loyalty for financially squeezed consumers

When consumers are financially crunched, they shift how/how often they shop but their brand values and preferences persist. This means they are more likely to reduce or eliminate spending in areas not tied to their identity, community, or culture.

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