One in three Americans say Halloween is their favorite holiday
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: It’s the end of October.
What we found: While one in three (36%) say Halloween is their favorite holiday, an equal number (36%) say they don’t care about celebrating it. What’s the equivalent of a grinch, but for Halloween? About half say they look forward to trick-or-treaters. Just 22% say they are buying more candy this year (half disagree, one in three disagree strongly.) And one in four say they are putting up or buying more decorations this year.
More insights from this wave of the Ipsos Consumer Tracker:
Investing seen as best way to build wealth, but homeownership is safest
Are Americans privacy nihilists?
More Americans think news orgs can take an unbiased stance
One in three still say corporate DEI stances make them more likely to purchase
The Ipsos Vibe Check: Here's how Americans feel about the government this week
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
