Are Americans privacy nihilists?
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: Trust and privacy are evergreen topics, especially in technology and especially in the U.S., which has a very different perspective on tech than much of the rest of the world, according to the Ipsos Global AI Monitor and Ipsos Global Trends.
What we found: A sizeable majority (85%) say that they “just assume companies are always tracking data about me.” A similar number (76%) say that they don’t have enough control over how companies use their data. This is despite, or perhaps because, most (58%) say they have a good understanding of how companies are collecting and using data. But at the same time, most are willing to hand over their data for discounts.
More insights from this wave of the Ipsos Consumer Tracker:
One in three Americans say Halloween is their favorite holiday
Investing seen as best way to build wealth, but homeownership is safest
More Americans think news orgs can take an unbiased stance
One in three still say corporate DEI stances make them more likely to purchase
The Ipsos Vibe Check: Here's how Americans feel about the government this week
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
