Xpectives.Health Summit

Join Ipsos MMA at the first ever HCP marketing-focused event: Xpectives.Health Summit! This premier event will unlock the latest trends, strategies, and insights to help you effectively market your prescription products to healthcare professionals. Whether you are a veteran marketer or new to the industry, you will learn how to create impactful campaigns that resonate with healthcare professionals and drive meaningful results. The agenda will also cover cutting-edge strategies that align your marketing with the unique needs and preferences of HCPs. Explore the latest digital tools and platforms to amplify your reach and engagement. Learn how to harness the power of data analytics to target your audiences more precisely and make informed marketing decisions.

Surya Pandruvada, EVP Healthcare at Ipsos MMA, will co-present with Ashutosh Katiyar, Executive Director, Commercial Insights & Analytics, Ophthalmology Commercial Strategy at Regeneron Healthcare Solutions. Their session on April 18 (12:30pm) will offer a digital deep dive within a holistic commercial framework.

With a plethora of platforms, sites, and networks available in digital advertising, pharma companies (as well as industries) are grappling with the optimal promotional strategy that will provide the highest impact. Most analyses can provide audience quality and impact of digital investments, but they fail to provide optimal levels of deployment and response curves that can Inform investment saturation levels. Additionally, the digital ecosystem-based measurement fails to appropriately assess the synergies between offline and online HCP and patient directed promotions. This presentation will provide a holistic framework to the audience that can help in granular assessment of digital investments. 

For more event and registration details, please click here.

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Surya Pandruvada, EVP Healthcare at Ipsos MMA, will co-present with Ashutosh Katiyar, Executive Director, Commercial Insights & Analytics, Ophthalmology Commercial Strategy at Regeneron Healthcare Solutions. Their session on April 18 (12:30pm) will offer a digital deep dive within a holistic commercial framework.