2013 Asean Pulse - Bringing You The ASEAN Way

Economic growth has transformed cities in South East Asia, its raised income levels, spurred urbanization and infrastructure and ultimately changed the SE Asia region and the way in which we live.

The author(s)

  • Colin Kinghorn Ipsos Marketing, Thailand
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If you’re looking for some good cheer in a pretty gloomy world at the moment, consider the opportunities that exist in SE Asia, home to fast-growing economies that are now written into the landscape and an increasing focus as the region moves towards integrating their economies by 2015.


As we begin the 2013 year, businesses are often wondering what the market forces and consumer trends that will be important for the following year and of course prefer having a glimpse of these factors so they can strategically begin ensuring that they add to their marketing priorities.


This first edition of ASEAN Pulse tracks some of the mega forces that will shape the landscape of SE Asia and in the next edition we will focus more on some of the consumer trends that will influence 2013. Some of these forces examine different aspects of very wide-ranging developments, and while many of these trends can be seen in the world at large; the purpose here is to provide a snapshot of how these are shaping SE Asia.


Market Forces Impacting ASEAN


At Ipsos in South East Asia, we have explored 5 key market forces in this edition which have and will continue to shape the region in the future:

  1. People Power - Population Changes
  2. Rising Wealth & Emerging Middle Class
  3. Urbanization
  4. Health & Well-Being
  5. Technology Advancement


The author(s)

  • Colin Kinghorn Ipsos Marketing, Thailand