If you’re looking for some good cheer in a pretty gloomy world at the moment, consider the opportunities that exist in SE Asia, home to fast-growing economies that are now written into the landscape and an increasing focus as the region moves towards integrating their economies by 2015.
As we begin the 2013 year, businesses are often wondering what the market forces and consumer trends that will be important for the following year and of course prefer having a glimpse of these factors so they can strategically begin ensuring that they add to their marketing priorities.
This first edition of ASEAN Pulse tracks some of the mega forces that will shape the landscape of SE Asia and in the next edition we will focus more on some of the consumer trends that will influence 2013. Some of these forces examine different aspects of very wide-ranging developments, and while many of these trends can be seen in the world at large; the purpose here is to provide a snapshot of how these are shaping SE Asia.
Market Forces Impacting ASEAN
At Ipsos in South East Asia, we have explored 5 key market forces in this edition which have and will continue to shape the region in the future:
- People Power - Population Changes
- Rising Wealth & Emerging Middle Class
- Health & Well-Being
- Technology Advancement
[Webinars recording] COVID-19 in NA: Ask us anything
Americans and Canadians are worried. They believe that the Covid-19 pandemic poses a threat to the country, their personal finances, and their health. Watch our on demand webinar featuring a live Q+A with Ipsos’ Darrell Bricker in Canada and Clifford Young in the US.
[WEBINAR] Sustainability currency: Measuring receptitivy
April 8 - With 85% of S&P 500 companies now disclosing their ESG status, most corporations know they need to focus on ways to operate in a more sustainable manner, whether it be reducing their carbon footprint or overhauling their entire supply chain.