In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
With less than two years to the next election, the Presidential contest is shaping up as a clear two-horse race between President Uhuru Kenyatta and Cord leader Raila Odinga.
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
58% of Americans believe that the country is headed in the wrong direction, with Republicans (61%) and Democrats (56%) having a fair amount of pessimism. More Independents (67%) believe that the country is off on the wrong track.
2016 has been a turbulent year, with a number of global events, such as Brexit and the US presidential elections, influencing the global economic situation. Despite all the calamity of the outgoing year, all three Ipsos Global @dvisor economic assessment averages are finishing on a positive note.
