Brazil Pulse - the Government Has Been Unable to Create an Upward Trend in Its Image - January 2017

Brazilians started 2017 as they finished 2016: without trust in the country's direction. For 88% of the population, Brazil continues on the wrong direct - an index that has been intact since the very start of Michel Temer's Government (then interim) in April last year.

Brazil Pulse - the Government Has Been Unable to Create an Upward Trend in Its Image - January 2017

The author(s)

  • Danilo Cersosimo Ipsos Public Affairs, Brazil
  • Tamires Fauoaz Ipsos Public Affairs, Brazil
  • Luiza Oliveira Ipsos Public Affairs, Brazil
  • Priscilla Branco Ipsos Public Affairs, Brazil
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Country's directions

The direction of the country is nothing more than a nation's measurement of confidence - and has a strong correlation with the consumer confidence index. What continues to negatively impact this perception are the frequent corruption scandals publically manifested by the "Lava Jato", the negative image of the political class and the delay of the economic crisis upturn. Odebrecht's plea bargain may result in more political instability and affect the governability of the current administration - especially if the name of the current President is denounced.

President's evaluation

At no time did the current government create positive expectations and still has been unable to create an upward trend in its image - not even with the reforms agenda, seen with suspicion by the population - who understands very little about these proposals, as pointed out by several research data from Ipsos. In addition, Temer is seen as a traditional politician - this same politics that has been rejected in the elections (in Brazil and in the world), be it with the choice of "outsider" candidates or more conservative, be it with the high rate of non-attendance to polls. The negative image of Michel Temer as a politician, contributes to affect even more the bad or very bad evaluation of his administration.

Consumer confidence index

The consumer confidence is still reflecting its lack of expectations regarding the current government and the country's perspective. It is natural that in a context of strong economic retraction the perception of the current personal situation is negative, but it is worth pointing out that the medium term (6 months) indicators are still very slow, precisely because people don't see an improvment in the horizon for the country. The index has shown slight declines in all social classes, despite having grown in the Southeast (a good outlook, since they tend to be the first to feel effects of the economic crises). The employment security indicator remains stagnant, desmonstrating that the retake rhythm of confidence in consumption will strongly depend on the economy's upturn (which cannot suffer impacts from the political crisis).

The author(s)

  • Danilo Cersosimo Ipsos Public Affairs, Brazil
  • Tamires Fauoaz Ipsos Public Affairs, Brazil
  • Luiza Oliveira Ipsos Public Affairs, Brazil
  • Priscilla Branco Ipsos Public Affairs, Brazil

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