Radio’s Relevance in the Age of Streaming

Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?

Radio’s Relevance in the Age of Streaming

The author(s)

  • Graeme Griffiths Ipsos Connect, UK
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Since Napster first appeared in 1999, music streaming has had a significant impact on audio consumption. But has it had the damaging effect on radio once foretold?

How can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?

What sets radio apart from the majority of automated, computer curated pseudo-stations?

Based on Ipsos data collected from RAJAR, Midas and Touchpoints we can see that the future of radio is not quite as bleak as many believe.

The author(s)

  • Graeme Griffiths Ipsos Connect, UK

Media & Brand Communication