Corporate Reputation have released a comprehensive briefing on unlocking the value of reputation, looking at 12 key questions.
- Why reputation matters
- Ipsos’ reputation model
- The difference between brand and reputation
- How to navigate a crisis.
The paper states that if you are building trust, you are building reputation. Trust is intuitively the ideal for which companies aim and is the foundation of the Ipsos approach to reputation.
Beyond reputational equity only being realised in crisis management situations, it is important to consider reputational value across many stakeholder audiences, such as regulators, NGOs, consumers, employees, media and investors.
While reputation studies tend to measure corporate attributes and our measures do include some core product attributes (since those are vital to perceptions of any business), we also bring in perceptions around how companies are managed and how they act in society.
The three main components of the Ipsos reputation model (Drivers, Issues, Actions) provide the data needed to triangulate strategies to increase reputation.
To find out more, download this new publication by Milorad Ajder (Global Service Line Leader, Corporate Reputation) and Trent Ross (Executive Vice President, US Corporate Reputation).
[EVENT] Human Factors and Ergonomics in Healthcare
On March 10, join us to hear Ipsos present in both the “Medical and Drug-Delivery Device” and “Digital Health” tracks. One presentation is in collaboration with our AbbVie clients, and an another is in partnership with Chareen Lim from the Healthcare service line. Don’t miss out!
[EVENT] World Pharma Pricing, Market Access & Evidence Congress
March 18-19 - Ipsos is delighted to be participating in the upcoming World Pharma Pricing & Market Access Congress – Europe’s largest market access and pricing conference. We invite you to join us for a relaxed and casual dinner March 18 at 8:00 p.m., following conference cocktails.
[Webinar recording] Sharpening physician insights: Integrating patient record auditing for increased accuracy and specificity
Listen to our webinar, co-hosted with Intellus Worldwide, and learn how you can leverage patient record auditing to develop a tailored portfolio strategy that helps physicians address their most challenging patient populations.