Creative Development | Campaign strategy | Ipsos

Creative Development

Explore the communication strategy, uncover the best idea and creative route.

Ignite creative development early to get to effective campaigns

How to land your strongest communication strategy, uncover the best ideas and creative routes

Explore early. Learn fast. Win more.

48% uplift: Creative Development with Ipsos can see a +48% lift in creative effectivenessMost people don’t remember average advertising. If your message blends in, it gets ignored. How can advertisers shift their creative ideas from below average to awesome? By finding the human truth and turning that insight into powerful. memorable stories Ipsos early-stage Creative Development is the catalyst that ensures your brand never becomes background noise, and stands out with a Misfits Mindset.

Turn your early campaign ideas and creative routes into confidence in just a few hours, and give your ad agency the room to produce more divergent and category breaking stories early on in the process. Creative Development with Ipsos can see a +48% lift in creative effectiveness compared to those who skip early-stage testing, ensuring that your brand is remembered and given the right amount of attention.

Pressure-test ideas before production – at speed and scale:

Our flexible Creative Development services are designed to fit your needs, objectives, lead times, and budget. Whether you are testing Creative Expressions, Campaign Ideas, or Creative Concepts and Territories, go from concept to confidence in just a few hours and uncover the insights that best engage and resonate with consumers:

  • CONNECT

    Engage real people, in the same day in live quant groups.

  • PARTNER

    Co-create live, with your marketing, insights and agency teams.

  • EXPLORE

    Deep-dive with qual discussion into what truly resonates.

  • ACCELERATE

    Get same day actionable direction and see the impact unfold.

  • UNCOVER

    Pinpoint the “why” behind the “what” with clear diagnostics.

Creative Development solutions that scale with your timeline and budget.

Creative|Spark Early

Quickly screen early big ideas and rough creatives to spark development with maximum impact.

  • Select the strongest early idea or rough creative (storyboards, videoboards) in as little as 24 hours.
  • See observed brand impact and diagnostics to move forward with confidence.
  • Measure memory encoding potential, brand linkage, and message appeal.
  • Identify key words and phrases that drive interest, with specific recommendations to enhance development.
  • Available globally, with flexible service options via Ipsos client service teams and hosted on the Ipsos.Digital platform, our automated end-to-end research platform that can be DIY, or in collaboration with Ipsos, with a user-friendly dashboard and meta-analysis capabilities.

Discover Creative|Spark Early on Ipsos.Digital

Creative|Labs

Real time exploration into early-stage ideas, at speed, scale and depth.

  • Collaborative: Live client–agency co-creation that builds alignment and momentum.
  • Speed to signal: Same-day live debrief of the results.
  • Optimise early routes: Uncover the text manifestos, storyboards, moodboards, videoboards, animatics that resonate best with consumers.
  • Integrated quant-qual: Live discussion to reveal the “what”, the “why”, and the “how” behind your big idea.
  • Flexible formats: Choose a one-day Creative|Labs session, or a half-day sprint powered by AI-Augmented Moderation for faster alignment and more deep-dives.
  • Speed, scale, and depth: Rigorous qualitative exploration while accelerating timelines across markets and time zones for global scale, providing comparable outputs, with a same-day readout.
  • Flexible: Modular services for different needs, timelines, and budgets.

Contact Ipsos to find out more about Creative|Labs

Trusted by brands ready to move faster and create smarter

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Get inspired!

See how Creative Excellence at Ipsos helps clients navigate the creative journey and ignite their creative effectiveness through the cases in these Ipsos articles.