We work with clients when they don’t need analysis and recommendations but still require high quality data delivered in a format that helps them run analysis quickly and accurately.
Based on our clients’ research objectives, target audience, markets, support required and price-value thresholds, our teams will propose the most appropriate research solution and client management, from local team engagement to a DIY approach. The combination of Ipsos’ unparalleled data collection assets and our teams’ expertise means we always recommend the most appropriate methodology for each project: online, mobile, offline surveys and even mixed mode approach when required.
Our teams are specialised in survey management, data collection and delivery. We have experience of working on projects of varying complexity, scale and geographical coverage. We bring the same values, expertise and consistency to our work in all areas of information-gathering and data delivery across the world. We provide advice and guidance from project design through to data delivery: questionnaire elaboration, sample definition, fieldwork management, data checking and delivery.
As well as providing high data quality standards from thorough quality control, we deliver data in different formats including automated reports and client portal dashboards, helping you to visualise insights, leaving you more time for analysis.
Global network of highly experienced researchers with sector expertise – Observer works with clients from different industries. We bring our strong know-how to help you reach your B2C and B2B targets.
- Global coverage – 140+ countries in Africa, Asia-Pacific, Europe, Latin America, Middle East and North America. Ipsos has both the scale and the experience to deliver industry-leading research with access to a great pool of respondents in both developed and developing markets, addressing clients’ needs in terms of any consumer target.
- The highest quality standards based on innovative solutions, rigorous processes and professional research operations teams. To execute surveys of varying levels of complexity and speed, Ipsos uses powerful tools and digital solutions (programmatic sampling, iField our unique digitally enabled face-to-face interviewing platform, device agnostic/mobile-first capabilities) to guarantee efficiency, speed, respondent engagement, wide coverage and competitiveness.
- A client-centric portal. This service is offered to clients who are looking for a user-friendly and intuitive client portal to get quick access to their data, build or access a one-page summary, create or build a report by themselves using Ipsos templates or customised to their choice, and to check fieldwork status.