This report looks at people across 28 countries, what their current diet is, and the length of time they have been making those dietary choices.
The report includes:
- An omnivorous diet is the most common diet globally, with non-meat diets (which can include fish) followed by over a tenth of the global population.
- 43% of vegetarians globally have been following the diet for six months or less.
- Low income households are more likely to follow flexitarian and vegetarian diets than those with high incomes.
- Campaigns to reduce meat consumption are working – 39% of meat limiters say that meat reduction campaigns have made them aware of the benefit of eating less meat.
Online healthy eating bloggers and vloggers such as Deliciously Ella, and the Hemsley sisters are also creating significant impact. Sixteen percent say that bloggers’ advice has encouraged them to reduce the amount of meat they eat.
The findings come from the surveys conducted in 2018 on the Ipsos Global Advisor platform using the Ipsos Online Panel System.
The survey was conducted between February 23rd and March 9th, with 20,313 adults across 28 countries. (Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, United States). All survey respondents are aged 18-64 in Canada and the U.S., and 16-64 in all other countries.
Data is weighted to match the profile of the population.
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