[EVENT] Impact 2022

The world has changed and so must we. It's time to re-invent.

From new ways of working to new commercial models, from making our businesses truly inclusive to achieving net zero, we need to be creative and change the way we think and act.

On March 16, join Ben Page, Ipsos CEO who will chair: the Provocation session at the MRS event Impact 2022.

A conflict of opinion: Why we need to embrace cognitive polyphasia

The ability of people to hold conflicting ideas about the same subject without experiencing dissonance is a perennial feature of research. In this provocation we will explore why the public are able to apparently hold conflicting ideas about so many issues - and what they are really telling us.

Register here