Search
-
Flair France 2021 - Now or Never
In 2021 the country is very pessimistic for what lies ahead, but open to new consumer trends.
-
KEYS - The day after tomorrow [Webinar recording]
For this first session of 2021, we will be looking to the medium term and exploring how we can equip ourselves to be one step ahead in our thinking and decision-making.
-
How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
-
[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis
As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?
-
Ipsos consolidates its out-of-home measurement leadership with the acquisition of MGE Data
Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
-
Job stress and disruptions [featured at the Davos Agenda 2021]
The pandemic has taken an emotional toll on employees globally, with 80 percent of those employed reporting they have faced challenges as a result of the pandemic. These stresses include personal circumstances such as family pressures, feeling lonely and isolated, and employer-related issues such as job security.
-
Attitudes to COVID-19 vaccines [featured at the Davos Agenda 2021]
The global rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. This could bring many problems. Some we will anticipate; some we won’t. One glaring problem that is quickly emerging is a major mismatch between vaccine supply and demand.
-
Poorer health, loss of livelihood, and climate-related disasters top list of perceived personal threats in 2021
Optimism prevails about access to digital tools and technology.
-
How shopping and eating out has changed during the pandemic
How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.