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Decoding culture to better connect with consumers in 2020 & beyond [Webinar recording]
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
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European 5G survey: Europeans are positive, but disinformation looms and citizens call for action
Almost all Europeans have heard about 5G, however only 1 out of 4 Europeans claim to have a good understanding about 5G.
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[EVENT] GOR 2020
On September 10-11, join us for a friendly, valuable and inspiring event which is a must for everyone involved in online research: the 22nd General Online Research Conference! Meet like-minded people and get to know the latest trends in online research.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
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Empathy - Real People, Real Life [Webinar recording]
Today’s challenge is to stay close so that we better understand the motivations and influence the dimensions that are shaping behaviour now and in the future.
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World Mental Health Day 2020
In recent years, the issue of mental health has risen up government and corporate agendas alike, reflecting the growing acknowledgement that mental health issues require the same level of understanding, treatment and advocacy as physical illness – and that we are all vulnerable. While there is still ground to conquer here, this momentum is gathering speed.
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The demographic gaps of media as a stress relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses in the U.S.
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Truth & Trust: Insights for your brand [Webinar recording]
Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.