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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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The State of Reputation: Today’s context, tomorrow’s expectations [Webinar recording]
Each year, the Ipsos' Global Corporate Reputation practice conducts interviews with over 150 leading communications and reputation executives globally to understand the trends, issues and concerns facing today’s reputation practitioners.
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KEYS - Making a difference? Brands in real lives [Webinar recording]
This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.
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[EVENT] The power of curation to innovate for changing landscape of beauty in a post-pandemic world
September 21, Radhecka Roy and her client at L’Oréal have been selected to present at ESOMAR Congress Insights Festival 2021!
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Service with a smile? Latin America edition
Delivering customer experience in the face of mask wearing
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What do Botswana, Indonesia and Colombia have in common? Actually, more than you think!
Nations’ reputations are largely related to that of their neighbors’; however, nations should never write off the effect that other countries around the globe can have on their image.
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77% of European drivers who take liberties with the traffic code do the same with public health guidelines
As we approach the long weekend to celebrate Ascension, with high traffic volumes expected on the roads, the Vinci Autoroutes Foundation has published the results of its 11th Responsible Driving Barometer survey and 8th European Barometer survey Ipsos conducted on their behalf.
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What drives judgement of an organisation’s reputation?
An important focus for Corporate Reputation is to help our clients understand what drives their reputation, in other words, what are the issues stakeholders think about when they make judgments about companies and organisations. In this article we will show what are the key aspects organisations should be mindful of according to MPs and business journalists who we regularly interview.