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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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Future-proof your brand during inflationary times
Timely insights to help brands future-proof their growth during inflationary times.
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When social met surveys: Why brands need solicited and unsolicited insights
Hear from Twitter’s Joe Rice on why brands need to blend data types to get the full picture of consumers
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Editorial
On 17 March 2020, we entered uncharted territory, as anti-Covid-19 measured were announced. What followed was like something of another age or of a bizarre planet from a science fiction novel that no publisher would have published: pandemic, lockdowns, curfews, social distancing, vaccine passes, pro-vax, anti-vax...
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Environment: The state of emergency is accelerating
For the third consecutive year, Ipsos conducted a survey for EDF in 30 countries and with a sample of 24,000 people, the findings of which were released at the end of 2021
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Media consumption: The crisis has boosted audiences and gaming
How has the health crisis changed the French people’s relationship with the media?
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Food, revealing trends
From mid-March 2020 until the end of the third lockdown in 2021, with the distinction between essential and non-essential shopping, retailers and consumers entered a new, completely unexpected, world
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The new "eating well", a pleasure for the sake of health
Since the beginning of the pandemic, health-related topics have experienced an unprecedented boom in conversations and social media exchanges. Food is among the most recurrent, with different issues: comfort/health tension, time management, creativity to get out of routines
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52% globally say cycling in their area is too dangerous
Survey finds global consensus on bicycles’ key role to reduce carbon emissions and traffic and widespread support for giving them priority in new infrastructure projects