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Ipsos joins forces with CIESMORI to create a leading market research company in Bolivia
Ipsos announced today that it has reached an agreement to join forces with the Bolivian expert in Market research and Public Opinion, CIESMORI. As part of the agreement, Ipsos will transfer its assets to CIESMORI, in which it will participate with a 20% minority share. Both entities will operate under a common company called Ipsos CIESMORI.
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Communication & Advertising: How can brands speak authentically about diversity?
The turning point regarding diversity came in 2020 after the tragic assassination of George Floyd in the US which sparked protests around the world.
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An overview of the 2022' Super Bowl
Americans were excited for the Super Bowl LVI (and its ads) again this year.
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Choosing the right AICI platform
Four criteria for picking the right consumer insights tool for your organization.
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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions by Independent Research and Advisory Company
Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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CULTURAL PROFILE OF RUSSIAN PEOPLE: Path to New World
In this article, we will talk about the results of our study into the cultural profile of Russian people through the prism of change and framework of facing an uncertain future.