[EVENT] MSI Behavioural Science 2018

Join Ipsos on May 15 to learn more about Customer Experience & Behavioural Science – A Moment of Truth. Behavioural science experimentation is becoming more mainstream in the commercial world as academic knowledge and expertise find their way to real world marketing and sales problems. This trial and experimentation period is a “moment of truth” of sorts for academia (relative to the relevancy and accuracy of behavioural science concepts) and commercial firms struggling to find innovative ways to influence behaviour to find growth. Through this experimentation period, behavioural science will either transform how marketing and sales decisions are made or become a less influential niche area of application? Don’t miss your opportunity to hear more about the current state of the industry in terms of adoption, and the industry and academic challenges emerging.

For conference and registration details, please visit the MSI website.