Search
-
Ipsos MMA Announces the Next Generation of Multi-Touch Attribution
Ipsos has successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
-
Mental Health in the workplace: Global Impact Study
Results from our new international study on mental health for Teladoc Health reveals the true scale of challenges in the workplace – from the magnitude of under-reporting of mental health conditions to what prevents people from seeking the support they need.
-
Beyond price promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
-
Will agile methods save management from its existential crisis?
A survey conducted by Ipsos and the Boston Consulting Group (BCG) in five major countries (China, France, Germany, United-Kingdom and USA) reveals a genuine distress amongst the managing population and a general aspiration from both managers and their teams for a new model.
-
World’s heating up at record levels – but we’re doubtful or behind on policy action
Only four in 10 people think countries are doing enough on climate change.
-
[EVENT] ISPOR Europe 2019
November 2-6 - Ipsos is excited to be presenting our insights and exhibiting at the International Society for Pharmacoeconomics & Outcomes Research (ISPOR) European conference in Copenhagen.
-
How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.
-
Ipsos Update - September 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on happiness, beauty, social media bans, presidents of Latin America and our new edition of Indonesia Flair.
-
How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
Omnibus
For fast answers you can trust, choose from our range of world class Omnibus solutions.