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Reflection on Rio Olympics Marketing: Ad Performance Evaluation
Event marketing has been proved to be very effective by many enterprises, and Olympics in particular, as the world's most famous sports event, has unmatched marketing value either to sales or brand building and enhancement, as was proved by Yili, Lenovo, and Coca Cola during the 2008 Beijing Olympic Games.
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World Luxury Tracking - Acceleration, Transformation, Adaptation: Time for Individuality!
World Luxury Tracking is the leading international study for the luxury market. Every year, this survey examines trends on mature and emerging markets and helps brands better understand the expectations of consumers.
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American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source
A majority (69%) of parents are comfortable with content kids are exposed to on streamed video subscription services.
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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It’s happening now. Marketers must adapt quickly or risk losing touch with their consumers.
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Europe Affluents Currently Own Over €20k Worth of Investments
Want to know the investing behaviour of Europe’s top 13% of income earners?
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Voter Apathy Towards Major Party Leadership Continues; Labor Ahead in Voting Intention in Australia
The Labor Party is ahead of the Coalition in the latest Fairfax Ipsos Poll released today.
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How Millennials Of Europe Will Shape Tomorrow's Payments Landscape
Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.
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Are Your Customers Working Too Hard? The Australian Perspective
Australian companies expect their customers to do too much to resolve bad experiences. Customers four times more likely to stop doing business with a company after negative experience.
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2016 US Elections - Pence And Trump Are Enjoying Higher Favorability (November 23)
The latest Reuters/Ipsos Core Political was released today.
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US Consumers Are Forgiving Samsung
The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.