IMPACT 2017 MRS Annual Conference programme has now gone live on the MRS website and can be viewed at www.mrsannualconference.com.
11.55 Earning attention in the digital age
There is more information published every second than you could read all year. The truth is that this overload means brands have no automatic right to be heard on social media. So how can companies cut through and make an immediate, authentic and lasting impact on customers? What are the strategies to follow and the pitfalls to avoid?
Chair: Jay Owens, research director, Pulsar
Jo Tenzer, measurement partnership lead, Facebook & Adam Isaacson, director, Ipsos MORI
Olesya Moosman, head of research, Twitter
Matt Muir, freelance communications consultant and ‘generic media tart’
15.10 Storytelling for insight and change
How can storytelling techniques help to spark change in society and commerce? Two fascinating studies show us how radical approaches to storytelling have helped to change lives and power innovation. Also, you’ll get a personal view of some the best entries in last year’s Information is Beautiful Awards.
Chair: Jane Bainbridge, editor, Impact Sally Gowland, senior research manager – Asia and Middle East, BBC Media Action & Anna Colom, senior research manager
Billie Ing, front-end innovation engagement lead – Europe, Ipsos MORI & Dawn Farren, global CMI director, Unilever
Emma Whitehead, creative director, Kantar and managing director, Graphic
Download the full programme.