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The Economic Pulse of the World - August 2016
The national economic assessment average us up one point since last sounding, with four in ten (41%) global respondents describing the current economic situation in their country as “good”. The average is up across most regions of the world, with Latin America (29%, +4pts.) leading the pack, followed by North America (56%, +3 pts.), Europe (37%, + 2pts.) and Asia-Pacific (46%, +1 pt.). The only region in the red this month is the Middle East/Africa region (47%, - 2pts.), driven by losses in Saudi Arabia (87%, -2 pts.), Israel (48%, -2 pts.) and Turkey (40%, - 1pt.).
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Smarten Up! Neuromarketing Is Getting More Intelligent
Understanding what makes people tick has always been at the center of marketing. For decades, Ipsos and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, data from surveys, focus groups, point of sale, credit cards, click behavior, and even beacons can only go so far.
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos is pleased to announce the winners of its 2016 Best Banking Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience.
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Urban Malaysians More Individualistic Than Singaporeans
41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%.
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Ipsos Advances Use of Behavioural Economics in Business
Think Tank with Yale School of Management and key corporate partners to develop new applications for behavioural economics in consumer marketing.
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2016 US Elections - Favorability Scores For Donald Trump Have Improved By 5 Points (August 25)
“While Trump’s latest ‘pivot’ seems to have cooled some animosity towards the Republican, it has not yet translated to actual votes,” reported Ipsos pollster Chris Jackson. “Favorability tends to be a leading indicator so if Trump is able to string together several weeks of improved public sentiment, he might eke out a better standing in the polls.”
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Affluents Don't Spend Like Bill Gates
In 2016 Bill Gates, just like in 2015, was the richest man in the world. The American business magazine Forbes estimated his assets at $75 billion, that's $4.2 billion less than the year before. Yet the former CEO of Microsoft is not known as an icon of luxury and high living, large yachts and expensive cars are not for Gates! His preference is towards charity projects and the funding of medical research.
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The boom of China's automotive aftermarket is imminent
China overtook the United States as the world’s largest automotive market in 2009 and has retained the crown since then. China’s automotive aftermarket industry value reached USD 118 billion in 2015 and it is expected to grow at 12.7% CAGR to reach USD 214 billion by 2020.
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Big Data, Product Reviews and Behavioural Economics
In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.