Search
-
What Do Americans Think About the Upcoming 2016 Summer Olympics?
Seven out of ten Americans plan to watch any of the 2016 Summer Games and most are aware the Olympics are being held in Rio, Brazil.
-
Cracking Social: How To Connect Meaningfully With Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
-
It’s a Mad, Mad, MAdTech World
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing.
-
The Economic Pulse of the World - July 2016
Last month Great Britain voted in a national referendum to leave the European Union. While the true impact of “Brexit” is not yet known, the global economic assessment average is up two points this month, with four in 10 (40%) global citizens rating their national economies as “good”. Except for Great Britain (37%, -11 pts.), most of the European countries are in the positive territory this month, most notably Sweden (74%, +9 pts.), Poland (38%, +7 pts.) and Belgium (33%, +6 pts.).
-
2016 US Elections - Clinton Leads Trump by 5 Points (July 29)
Among Likely Voters, Clinton now leads Trump by 5 points (40% vs 35%) on the last Ipsos/Reuters Poll.
-
Is Pokémon GO Just What Retailers Need?
It’s the latest craze that has swept the nation since its launch last Thursday 14th July. Reports from SimilarWeb in the US already suggest that it’s overtaken Twitter in terms of daily active users, with the number engaged on the app reaching 5.92% of the US Android population. So what does this mean for the UK? And how can one phone app benefit retailers in the wake of Brexit?
-
Homes With Access Features Have Wide Appeal Among The Public
Meeting the housing needs of disabled people and an increasingly ageing society is increasingly acknowledged by government to be of strategic importance. An estimated 20% of the adult population in Britain are disabled while around one in ten provide long-term care for someone that either lives with them or somewhere else.
-
Summer Holidays of the Europeans and Americans
What motivates people to go on holiday? When to go, and where? Focusing on people from mainland Europe, the US and Brazil, a number of trends emerge in the 2016 Ipsos/Europ Assistance Barometer.
-
Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
-
Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.