[EVENT] The Future of Influence, Recommendation & Purchase

What is universally agreed upon, however, is the need to be in the moments that matter for these customers, minimising barriers and ‘pain’ points which can lead to missed opportunities. We plan to explore how using innovative techniques can enhance our understanding of the customer journey, from the initial ‘trigger’ down to the digital or physical store, and how successful brands have leveraged this for greater impact. At this occasion, we will unveil an exclusive study on Mainland China outbound travel, to decipher Chinese tourists’ path to purchase, and what and how various touchpoints impact their purchase decisions.

Registrations & Breakfast: 8:30am

Presentation: 9:00 – 10:30 am

• Understanding Path to Purchase in an evolving retail & digital landscape
  Stuart Wood – President, Ipsos Path to Purchase
• Unleashing the full potential of Retail Intelligence
  Peter Luff – President, Ipsos Retail Performance
• Case Study: Path to Purchase – Mainland China outbound travel
  Annie Chan – Executive Director, Ipsos HK

Live Demo & Exhibition: 10:30 am

Venue: Excelsior Hotel, 281 Gloucester Rd, Causeway Bay, Hong Kong